Tropolis is a culture and travel content publisher that allows you to download, create and share smart city itineraries that go beyond the mainstream.

On this ongoing project I have designed the identity and the website prototype.

The concept behind the diamond shaped mark evoques the idea of a device to use on maps as a pin or compass. As secondary property, the elegant and bold forge could be used as a pattern or as a single element to brand photographic assets.

The prototype is highlighting the sophisticated mechanism that allows the user to get inspired from a library of London venues and generate a custom itinerary.

Images Credit